12 Best Off-Page SEO Techniques to Improve Rankings

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The best off-Page SEO techniques to improve search engine optimization, social media presence and website ranking in search engine result pages.

Best Off-Page SEO Techniques

To bring your website to the top of the search results, you have to do SEO. There are three main types of SEO: On-Page SEO, Off-Page SEO, and On-Site SEO.

Before Off-page SEO, it is important to improve On-site SEO and On-page SEO.

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Here I am going to talk about Off-Page SEO and its techniques.

To rank high, follow these 12 off-page SEO techniques:

Off-Page SEO Techniques Infographic

12 Best Off-Page SEO Techniques 2019


1. Link Building

Link building is a process of linking back other websites to your website to get referral traffic and increase the site's authority. Link building is important because it is a key factor in how Google ranks web pages.

It is important to get backlinks from reliable and high authority websites. Getting backlinks from trusted and valuable sites is the best way to show search engines that your website is a trusted website.

How to Build Links and Get Backlinks?

The easiest way to create backlinks is to create internal links. Linking relevant or related posts to other posts on your website is Internal Linking. Cross-linking passes link juice to other pages of your own website, which increases page rank.

2. Forum Posting

Another way to create backlinks is to Use forum posting websites like Reddit and Quora. People ask questions every day on Quora. Create your profile on Quora and Answer the questions related to your website's niche.

By answering the questions, you build your reputation online. This way you can get lots of backlinks from Quora. When answering, add your website link so that the person can read more about that topic.

If you do not spam, then this is another great way to increase your link popularity.

3. Search Engine Submission

Submit your website to the most popular search engine like Google and Bing. Search engine submission ultimately helps crawlers find your website and rank higher.

Use Google Webmaster and Bing Webmaster Tool to submit your site.

4. Social Media Marketing

Joining social media websites is a basic step to advertise, build a market and make your online reputation. Create accounts on social networking sites like Facebook, Twitter, LinkedIn, and Pinterest. 

By creating a social media profile, you can promote your website, blog or brand and reach targeted audiences. Our presence on social media will help us increase our business and will help us get more backlinks.

5. Pinterest Marketing

Pinterest is one of the best ways to drive traffic on your website and to promote your blog. Pinterest lets you post pictures with a website link, post title and description on your pinboard.

All you need to know is how to properly use Pinterest. To learn about how to use Pinterest for Business, follow the link below:


6. Youtube Marketing

YouTube is the second largest search engine. Upload videos to YouTube and also add a link to your website in the description and in the video. This can help improve your SEO, drive traffic to your website, and improve overall brand presence.

For affiliate marketing websites, YouTube is the best place to market your product and to drive traffic to your website and to increase your sales.

7. Photo Sharing

We can share our website images on websites like Pinterest, Flickr, Picasa, Photo Bucket, Tumblr, Instagram, etc. Others will be able to see them and comment on them. Hopefully, they are following the link to your site. 

8. Video Marketing

Like sharing photos, if you have a video that you used on your site, you can submit them to those sites; YouTube, Vimeo, Dailymotion, etc. allow people to search your content in other ways.

9. Guest Blogging

Guest blogging is one of the most effective off-page SEO techniques because it helps in creating links and reputation.

Guest posting should only be done for reliable and high authority websites. To check the Domain Authority and Page Authority of a website, use the Moz Toolbar. This is a free Google Chrome Extension.

When you write posts for any other website or blog, the site often lets you link to your website in a post.

Some websites allow guest blogging. To find guest blogging websites, type the following in Google Search:
Your main keyword "guest blog" or your main keyword "guest blog opportunity."

Or search on Google "guest blog opportunities websites".

10. Link Baiting

Another popular way to promote your site is by Link Baiting.  If you produce really popular posts for your site, other people might want to link to it. 

Perhaps you have copied/published the content of any other website on your site, be sure to keep their website link as a reference. Do this for others and, if your content is reliable, then let others do it for you. 

This is also a way to increase your link popularity.

11. Local Business Listing

Depending on the niche of your site, you may find that listings in the local directory can be useful. You can have a website promoting your local business, instead of going to the global level and instead of facing big competition, list your website locally so that search engines can easily see your website. 

You can submit our website to Google My Business, Google Maps, Justdial, Yellow Pages, etc.

12. Influencer Marketing

Another way to create your reputation is to use another's reputation. By using influencer marketing, you can build relationships with other brands and people, and you can invite them to share your content and promote your brand.

When online influencers share your content or mention your brand, the effect is also on SEO as other reputation drivers. It sends traffic to your site, enhances your brand's references online, and adds rights to your brand.

Therefore, as soon as you make your reputation online, do not do it on your own. Find strategic partnerships and build mutually beneficial relationships with other affected people, which can help you get more exposure from the right audience.


So these are the 12 Off-Page SEO Techniques you can use to improve your site's search presence in 2019.

Hope you liked this post. Now, I want to hear from you, which technique you will use?

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